Honesty in maternity advertising – why brands use fake bumps

In my debut podcast, I talk to Liz Day at Mothercare, Kerri Northcott and Sylvia Flote about the #PushItOut campaign that went viral. Honesty in maternity advertising has started to change from the pressures of myself and others putting on brands to use real pregnant model and not fake prosthetic bumps. Why do brands do this? What does the consumer think? What do the models think? Why has the fashion industry evolved so much in other areas apart from maternity?




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